Emphasis Jewellery stands out as a homegrown brand dedicated to creating unique pieces that resonate with individuality. As part of their newly launched collection, inspired by the movements and intricacy of wheat - Emphasis Jewellery has a new gifts with purchase program: custom scented candles. These crafted candles not only complement the stunning jewellery but also enhance the unboxing experience, making each purchase feel truly special. We had a challenging but rewarding time in creating the bespoke scent from a perfume sample provided by the Emphasis team.



1. As a homegrown brand, can you share what Emphasis represents?

EMPHASIS is part of the Chow Sang Sang Group, which is a well known jewellery brand in HK. It represents elegance through intricate craftsmanship, precious materials, and innovative designs that celebrate multifaceted beauty.

2. Why did you decide to order candles for the campaign/ brand? 

The reason why we decided to have candles as our campaign GWP as it  adds a touch of elegance and fits the theme of luxury and self-care.

3. What kind of scent did you have in mind when you think about the campaign/brand

Wheat, something earthy and woody

4. What emotions or feelings would you like the candle to evoke when it is burned? 

Warmth, comfort, and tranquility

5. Where can people find this candle? 

With the purchase of any item from EMPHASIS BLOOM collection, customers will receive it as a gift.

To learn more about Emphasis,  visit https://www.emphasis.com